It’s your town.

New Amsterdam Vodka has been blazing a trail in the U.S, and was introducing itself to the UK. The millennial audience likes to be in the know when it comes to their big night out, own their city and show that to their peers.

To help promote the new kid on the block, we delivered an interactive campaign for the vodka brand, with our sociable, millennial audience literally at the centre, targeting London, Manchester, Birmingham and Glasgow.

Experiential

A photo booth activation with a twist. On a different night in each city, an eye-catching New Amsterdam photo booth popped up around town in and amongst the hottest going-out areas, integrating seamlessly into the backdrop of our audience’s big night out. The offer of a complimentary drink token and free entry to a nearby partnering venue encouraged them to join in for a cheeky photo with their mates, capturing the energy and fun of the lead up to their big night out. From the photo booth, they could instantly share the photo as a gif to social media before heading off to enjoy their night.

Out-of-home

Just one week later on their next big night out, our participants would see full-sized fly posters of their photo booth images posted up alongside music events, festival posters, and other local events with the tagline “It’s Your Town”, appearing alongside their friends (and friends of friends) in the coolest personalised poster campaign to hit London, Manchester, Birmingham and Glasgow.