Just Eat Meal Roulette

Facebook challenged all UM Studios offices around the world to participate in an Instagram Stories competition, to be judged by Facebook and UM's global management in Cannes: Come up with a campaign for one of your clients that uses IGS' user experience, concrete brief not necessary.

Meal Roulette for Just Eat interacts with the thumb-pause action on the platform for users to get discounts. It is a playful use of the IGS platform, challenging the audience to interact with the brand through copy and sound. It won in the 'Most Interactive' category.

#Instagram #mobile #social #interactive #gamification

Not published.

Creative Director: Marcia Siebers

Art Director: Greg Lennox

Copy: Marcia Siebers