Spotify Sing-along Story
Facebook challenged all UM Studios offices around the world to participate in an Instagram Stories competition, to be judged by Facebook and UM's global management in Cannes: Come up with a campaign for one of your clients that uses IGS' user experience, concrete brief not necessary.
Spotify sing-along story builds on the one-on-one interaction with the consumer of whom over 60% use Stories with sound turned on.
#Instagram #mobile #social #interactive #gamification
Not published.
Creative Director: Marcia Siebers
Art Director: Greg Lennox
Copy: Marcia Siebers & The Backstreet Boys
Spotify Addressable
To illustrate the opportunities of addressable / dynamic online advertising, I was asked to create a series of digital ads for the Spotify Premium for Students campaigns. The ads are designed in a Spotify format, following a dynamic template; the copy addresses different audiences targeting location, time of day and interests (browser history).
#copywriting #digital #dynamic
Browser history: written for students in general, who we know visit the website of Daily Mail regularly.
Location based: Written for students at Durham university, in the colours of the rowing team.
Time of day: Written for students in general, to be published only during morning hours.
Not published.